Decisions, Decisions.
The combination of our knowledge, boundless data, and your execution are the key to a level of success you have only imagined.
WHO WE ARE
Important Decisions Made Easier
At Crucial Business Analysis, we know that the right decisions are not made from pure luck. They are made when experienced professionals are empowered by the right information that allows them to perform at their very best.
Our expertise, at the intersection of our clients’ knowledge of their business and data science, harnesses virtually endless sources of data, and allows us to advise our clients through relevant and dependable economic, geographic, and demographic information, and offer them the ability to pursue the right opportunities, fix the right problems, make smarter decisions, and minimize the risks associated with them.
WHY WE DO IT
Level Playing Field
Business analysis has always been a challenge — often out of reach for small businesses. As a result, too many leaders are forced to make critical decisions based on instinct, urgency, or outdated information — while competing against larger, better-resourced players.
Our mission is to level the playing field, empowering SMEs with enterprise-grade insights, helping them move faster, act smarter, and achieve better results without the guesswork.
WHAT WE DO
Our services
Real Estate Analytics
Stay ahead of the market with data-driven insights that spotlight trends, hot zones, and emerging opportunities — helping Realtors close faster and make smarter moves.
Site Suitability Analysis
Location, location! Imagine deciding where to start a new business or open a new branch backed by demographic and economic, traffic count, among many others.
Real Estate Investment
Maximize your returns by choosing the right properties backed by deep analysis of rent potential, location value, and long-term market trends.
Territory Design & Planning
Optimize your sales and service areas for better efficiency and coverage, based on selected demographics, customer distribution, among others.
Professional Dashboards
You deserve the access to monitor key metrics easily and on-demand to make more proactive decisions that are aligned with your strategy for growth.
Targeted Advertisement
Tailor your marketing strategies and tactics with precision through advanced customer segmentation, increasing engagement, conversions, and ROI.
WHO WE WORK WITH
Case Studies

Custom Drive-Time Map for Commercial Real Estate Agent
Creation of a drive-time map for a commercial real estate agent rental property highlighting specific POIs and displaying custom demographics information within 10, 20, and 30-minute radius.

CAC reduction for Moving Company
How we helped this company reduce their CAC by analyzing their conversion rates and geotargeting their Google AdWords efforts.

Reports for Financial Advisor
How we automated the reports our client sends monthly to their clients (and made them better looking in the process) to increase efficiency, minimize errors, and increase loyalty.

Site Selection for a New Branch
How we helped this business decide in which city to install a new branch first, and even the best area to set up their warehouse.